Strategies, Challenges, And Growth Opportunities In The Nigerian Restaurant Industry: A Comparative Analysis
Eze Chidi Nwauba Professor Of Intrapreneurship Department Of Public Administration, Prowess University, Delaware-USA E-mail: Dparlay@gmail.com Dr.prince@pu-edu.us +2349124673109 +22996547204
Volume 5, Issue 1, March 2025
This case study provided a comparative analysis of two prominent players in the Nigerian restaurant industry: The companies Genesis Restaurant and Sammie’s Restaurant. The investigation reviewed their past and cultural practices alongside their product variety and competitive environments to identify what drove their success and difficulties. Genesis Restaurant enjoyed advantages from its well-known brand image and reliable operations along with a wide variety of products that enabled it to lead in the market yet hindered its flexibility to respond to regional customers' tastes. However Sammie's gained acclaim for its unique service and community spirit that built customer loyalty yet presented difficulties for growth and uniform quality. The results showed that Genesis can use economies of scale to keep advancing and enhance flexibility. Genesis' growth strategy involves embracing technology to optimise operations and broadening its product line to meet the needs of changing customers. To enhance market presence and competitiveness both operationally and innovatively Sammie's must engage with the community and adopt digital delivery solutions. Highlighting the need for technology use combined with better customer experiences and sustainable growth practises took centre stage in the general recommendations. These findings sought to support the decision-making processes of both eateries by enhancing innovation and customer orientation and presenting broader consequences for the Nigerian restaurant sector.