Influence Of Social Networks On The Sales Of Sensor Newspaper In Ikot Ekpene Local Government Area
John, Ubong Friday, M.Sc (IV) Department Of Mass Communication Prowess University, Delaware, USA Udemsandco@gmail.com
Volume 1, Issue 1, October 2021
The aim of this work is to examine the influence of social networks on the sales of Sensor Newspapers in Ikot Ekpene Local Government Area with a view to determining the extent to which social networking sites contribute towards the decline experienced in the sales of Sensor Newspaper. The information used was obtained through the survey method. Questionnaires were designed and administered to 385 respondents sampled from the population of Ikot Ekpene residents for this study. This sample size resulted from the adoption of systematic random sampling technique by which 10 major roads/adjoining streets within Ikot Ekpene Local Government Area were considered. Out of the 385 questionnaires administered, 365 were retrieved and found useful for the analysis. Based on the analysis, it was found out that majority of Ikot Ekpene readership prefer reading the Sensor Newspaper online and as such, Social Networking Sites such as Twitter, Facebook, etc influence the sales of the hard copy of Sensor Newspaper. Base on these findings, conclusion was drawn and recommendations made.