The New Media And The Traditional Media In Journalism Practice: An Assessment
Nwankwo, Angela Department Of Mass Communication Abia State Polytechnic Aba And Okorafor, Ikpo Library Department Gregory University Uturu
Volume 3, Issue 1, August 2023
In this era of digital technologies everything is just a ‘click’ of button. The emergence of new media has made information to be easily accessible. The new media provides a fast and easily platforms for advertising of products and it is gradually replacing the traditional forms of advertising and making it an old fashion, the traditional media forms of advertising which is more credible and authentic are turning old fashion in front of new media since new media is convenient, easy to access and affordable. These have endangered the survival of traditional methods of advertising. Based on this, this study tends to compare traditional media and new media in terms of advertising. The study is anchored on new media theory, findings of this study is that people prefer new media forms of advertising than traditional media, secondly traditional media is more credible and authentic than new media in terms of advertising, therefore, this study recommend that the both mix media should be used in advertising to attract audience of different types and locations.